As a photographer at REI, I produce on-model and product photography for e-commerce, and advertising, bringing a sharp eye for detail and a deep understanding of brand storytelling to every shoot. I work with senior photographers and studio management on both photo and video productions, ensuring that each visual element aligns with REI’s brand identity and resonates with its target audience. Collaborating closely with stylists and marketing teams, I come together with a team to craft compelling content across digital, print, and social platforms, elevating the brand’s visual consistency and impact.