As a Creative Freelance Consultant at Sur La Table, I played a key role in developing visual strategies for brand campaigns, crafting style guides and mood boards to define a cohesive creative direction. I worked directly with creative and art directors ensuring each project aligned with the brand’s aesthetic. My collaboration with creative teams helped maintain visual consistency across digital and in store platforms. In post-production, I provided detailed oversight on video editing, image selection, retouching, and final asset delivery to produce polished, impactful content.